

	OR

NEWS

The (Condo Mojo) Heat Is On
URBAN HOME Magazine | Spring 2007

Charlotte’s turning up the heat on the nation’s larger cities by increasing housing options – both downtown and in high-profile areas – that attract empty nesters, singles, and professional couples seeking an urban lifestyle.

One end of the buyer spectrum is downsizing; empty nest boomers and affluent active retirees are seeking housing in walkable communities that offer dining, shopping, entertainment and even healthcare. The other end – singles and professional couples with no children – crave pretty much the same thing, preferring urban living to the suburbs. They’re buying with a keen eye on a spontaneous current lifestyle and proximity to jobs and friends.

Grubb Properties is on top of this trend. They are currently hosting CONDO MOJO 2007, a gallery of “designer accents for urban living” open to the public at their 1315 East Condominium project in Dilworth. Running weekends through April 15, the event features a spectrum of products and design concepts for urban living from five local designers in five separate units. Each gallery demonstrates a unique approach to decorating that can be achieved with a $10,000 to $15,000 budget.

Grubb believes 1315 East, whose recent “condomaximum” slogan embodies what buyers want from urban living, is the perfect locale for CONDO MOJO 2007. “Design concepts and furnishings will range from sleek, urban and modern to provincial, overstuffed and eclectic – designers will incorporate furniture, paint, wall treatments, lighting, artwork and more to demonstrate their approach to urban living,” says Steve Biggerstaff, Grubb’s vice president of marketing.

Admission is free, but donations are appreciated for The Family Center’s Tree Tops Camp, a week-long quality camp experience for at-risk, low-income children aged 6 to16.

When it comes to making urban living happen in Charlotte, Grubb builds on a solid base of experience beginning with the landmark Ratcliffe on the Green. Unique properties to check out if you’re interested in taking the urban-living leap include: 1315 East (www.1315east.com), one of the fastest selling local projects in 2006 with a few dozen units remaining, and 721 (www.morrison721.com), a collection of new-urban condominiums above gourmet grocer Earthfare at Grubb’s Morrison neighborhood in South Park. In the near future, Grubb’s plans also call for a luxury condominium tower adjacent to Whole Foods along Elizabeth Avenue.

It’s obvious Grubb focuses on city life at the street level. “This means walkable, mixed-use urban living in which residents, shop owners, restaurateurs and business people are all engaged and invested in their community,” explains Brannon Gilliam, Grubb’s director of residential sales. “They know more – and care more – about the neighborhood than solely who lives on each side of them.”

Grubb’s tagline – “People who care. Places that matter.” – nicely summarizes their commitment over the past 40 years in North Carolina to securing the best locations, creating exceptional environments, and enhancing the quality of life in every community they serve. They’ve certainly accomplished this in the Queen City.

For more information on Grubb Properties, contact Brannon Gilliam, director of sales, at 704.405.5145, or visit them online at www.grubbproperties.com.

Posted: February 21, 2007 - News | More News