How Link Apartments® Combines Technology + Personal Touch to Enhance the Resident Experience

June 18, 2025

At Grubb Properties, we carefully and thoughtfully deploy technology that frees up our Link Apartments® onsite teams to do what they do best: take care of residents. Whether it’s providing a way for prospective residents to tour apartments outside of regular business hours or offering 24-7 answers to residents’ frequently asked questions, we’re constantly looking for ways to blend cutting-edge technology with the human connections that make our communities special.

We recognize that people are busy, and that apartment tours and prospective resident questions can pop up after regular office hours. That’s why we’ve introduced Tour 24. The app offers self-guided tours that give after-hours access to prospective residents with custom interactive and audio/visual tour experiences. This doesn’t mean prospects miss out on personal attention. Instead, it means that when prospects connect with our leasing teams, they spend more quality time getting answers to their specific questions. 

For residents, Link Apartments® recently deployed a frequently asked questions AI chatbot that acts as a personal assistant giving instant answers to common queries. It automates responses using proprietary data, freeing up our resident-facing teams to focus on high-value activities. Lisa Arthur, Senior Vice President, Multifamily Operations at Grubb Properties, reports that since its adoption, the chatbot has already saved more than 7,000 customer service hours answering questions, most of which were posed outside normal business hours. Residents get the answers they need when they need them.

We also understand that modern living means busy schedules and diverse lifestyles. Our Luxer One package receiving lockers provide contactless pickup lockers and refrigerated lockers for food deliveries. The Luxer One package system eliminates residents’ frustration of missing the window to pick up their packages and reduces the burden on our staff to manage a stream of packages.

Transportation technology transforms how our residents navigate their lives. We build Link Apartments® communities to support the transportation needs and preferences of all residents, whether they choose to walk, bike, take public transportation, or drive. We start by locating our communities near large employment centers with proximity to transit options, including bike trails and lanes, public mass transportation, and greenways. We then provide ways to encourage residents’ use of alternative forms of transit. For example, our Link Apartments® H Street in Washington, DC, and Link Apartments® NODA 36th and Link Apartments® CYKEL in Charlotte, NC, offer a wide variety of mobility features including: 

• Transit screens displaying real-time transportation schedules for public transit and the nearest bikeshare stations
• Envoy car – electric vehicles rentable by the hour or day for residents
• EV charging stations
• Rentable Levy scooters and electric bikes
• Metropolis parking management system that uses AI to enable checkout-free payment for drivers

Technology also plays a role in helping make Link Apartments® energy efficient and environmentally friendly. Our energy-efficient HVAC systems come with programmable thermostats, so residents can customize their comfort while reducing their environmental impact. Appliances are ENERGY STAR certified, providing modern functionality with lower utility costs. Behind the scenes, smart water meters are constantly monitoring for leaks and informing efficient water management practices.

We’re not just keeping up with technology. We’re thoughtfully selecting innovations that genuinely improve the daily lives of our current residents and prospective residents. This is how we create communities that offer the best of both worlds: the efficiency of smart technology and the warmth of personal service. 

Read more about our Link Apartments® communities here.